Hey Reader,
Here’s something to embrace…
Your weirdness is worth money.
Your third-grade teacher probably called it “talking too much.”
Your mom might’ve said you “never meet a stranger.” Your ex definitely complained you couldn’t watch a movie without pausing it seventeen times to comment on everything.
But here’s what nobody told you back then: all those things that made you annoying at family dinners?
They’re exactly what could make you unforgettable behind a microphone.
We’re living in the age of AI voices that sound almost human and podcast templates that promise to make you sound “professional.”
Everyone’s trying so hard to be polished. Smooth. Perfect.
Which means the bar for ‘standing out’ is hilariously low right now.
Just be the weirdo you already are.
I’m serious. That random thing you do without thinking, the habit that makes your friends roll their eyes, the way you tell stories that go on three tangents before you get to the point.
That stuff is gold.
Your favorite podcaster probably has some quirk that would make a corporate communications coach cringe.
Maybe they laugh at their own jokes.
Maybe they go off on random rants about their coffee order.
Maybe they mispronounce words in a way that’s become their trademark.
You don’t love them despite those things. You love them because of those things.
The problem is, you can’t see your OWN weirdness clearly.
It’s like trying to read the label from inside the bottle.
That’s where outside eyes help.
I’ve spent 30+ years in Major Market Radio watching people discover their secret sauce.
The thing they thought was “too much” or “kind of embarrassing” was usually the exact thing that made listeners obsessed.
Want to find yours? Book a free fifteen-minute call with me. No pitch, no pressure. Just you, me, and figuring out what makes you magnetic instead of trying to sand it down.
(Link below)
Stellar Marketing Quotes
“Voice, video, and AI-generated content will accelerate. Trust and transparency will decide who survives.”
Mari Smith
“Cut anything you’re keeping just because it took a long time to make.”
Roman Mars
There’s a special kind of torture reserved for Radio DJs during the holidays, and it involves jingle bells.
Lots and lots of jingle bells.
Picture being locked in a room where “Jingle Bell Rock” plays on repeat.
Now add “Rockin’ Around the Christmas Tree,” “Feliz Navidad,” and that one Mariah Carey song that haunts your dreams.
Got it? Good.
Now imagine you can’t leave. You can’t change the station. You can’t even complain because you’re supposed to sound cheerful and festive while your soul slowly dies inside.
That’s what happens when your station decides to flip to “All-holiday-music-all-the-time”.
And the worst part? When your brilliant management decides to start this party,
Before Halloween even happens!
I’m talking pumpkins still on porches.
Kids planning their costumes.
And here I am, answering phones from listeners who are absolutely losing their minds because we’re playing “Silent Night” while they’re trying to pick out candy corn.
The thing is, the station knows exactly what it’s doing.
Holiday music is a goldmine.
Stores keep it playing for background noise, which means hours and hours of listening. More listening equals more ratings points. Everyone wins.
Except ME, who has to hear “Grandma Got Run Over by a Reindeer” 357 times and still sound excited about it.
And then there’s the “Request line”.
Oh boy, the request line. People calling to tell me we’re “monetizing Jesus” and ruining the holiday spirit.
Which, between you and me? Fair point.
But what am I supposed to say to that?
The truth is, even your favorite song becomes nails on a chalkboard after the hundredth play. Your brain just can’t take it anymore.
Luckily, these days I CAN change the station or open the app!
No matter how you celebrate this time of year, I’m wishing the Best to You and Yours!
I’m grateful every day for the slice of your most powerful asset you give me… “Time”.
Love and peace to You! 🤗
Diversions
Your Thoughts
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Free Coaching!
I’m offering a totally free 30-minute coaching call. Normally, I’d charge a hundred bucks an hour, but this one’s on the house.
For the first 20 minutes, ask me anything about improving your “Vocal Confidence”, marketing your podcast, etc.
In the last 10 minutes, I’ll toss you a couple of quick questions.
Things you’re struggling with, where you like to hang out online…
You’ll leave with (at least) one solid, profitable insight. And nope, there’s no sales pitch.
We can do it by Zoom or phone, whichever you prefer. https://calendly.com/roycethewriter/royce-coaching-call
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